Yes, you can have it all!

A beautiful blend of select wines and premium cannabis, Viv is the ultimate alternative beverage for those who love wine but want to avoid alcohol.

By eliminating the alcohol and replacing it with THC and CBD, Viv delivers the flavor, mouthfeel and elevated social experience of conventional wine, without the negative effects of alcohol. You can thank us in the morning.

Our Secret

We use state-of-the-art technology to extract 99.5% of the alcohol and replace it with premium THC and CBD.

Through our proprietary nano-encapsulation process, we speed up the onset (effect) typically experienced in cannabis edibles (sometimes as long as two hours!). Rather than entering through the stomach and liver, Viv is absorbed through the mucous membranes. This accelerates onset to 10-15 minutes—similar to that of standard alcoholic wine—and reduces overconsumption caused by delayed onset.

Don't Worry, Be Healthy

Just when you think it can’t get any better, it does! Not only does Viv deliver an enhanced social experience, it’s also a healthier alternative to alcoholic wine. Viv’s sugar levels are the same as non-alcoholic wine (less than 0.1 gram per 100 ml). Conventional wine with alcohol has 0.8 grams of sugar per 100 ml. See where we’re going with this? Less sugar means less calories! At only 19-37 calories per glass, Viv has about 1/3 the calories of traditional wines. And, unlike alcohol-based wine,

Viv varietals provide hydration, which prevents dry mouth, interrupted sleep and hangovers commonly associated with alcohol. Another glass, anyone?

And here’s the low-down on the high. CBD and THC are both used in Viv. The cannabinoid CBD has well-documented synergy with THC, particularly in reducing THC’s negative effects and amplifying its benefits. This collaborative relationship is called the “Entourage Effect.” And who doesn’t love an entourage?

One of the drawbacks of traditional cannabis edibles is its speed of onset—or, shall we say, lack of speed. Edibles often take from 30 -120 minutes to take effect, which can lead to overconsumption. The onset of Viv is similar to a glass of wine—about 10-15 minutes. Not only does this help manage consumption, it ensures you’ll never be late to the party! 

About Us

Alana Burstein, founder of Viv.

“Rock bottom became the solid foundation on which I rebuilt my life.”
-J.K. Rowling

There are many reasons people to choose not to drink alcohol. Initially, alcohol was my escape. It helped mask my struggles and I became a different, inauthentic version of myself. It took hitting rock-bottom for me to realize that alcohol was the problem, not the solution.

I was fortunate to spend my 20s and early 30s as a stay-at-home mom with my three children. I volunteered with organizations that I’m still very passionate about, including Israel Cancer Research, Starlight Foundation and Children’s Aid. I also worked in various Sales and Marketing roles when my kids were in school, though I longed for an opportunity to innovate and create something new.

As my children got older and my marriage came to an end, I spent more and more time entertaining and socializing with friends, until one fateful night when I had a few drinks too many and was pulled over. In my darkest hour I realized that, while I had been raising my kids to follow their dreams, I had not been following my own.

I gave up alcohol and started healing. I rediscovered my passion for life and learning. It was during this time that marijuana became legal for medicinal purposes and I began studying the many health benefits of this versatile plant. Micro-dosing worked wonders for me, helping with stress, managing pain, and as a sleep aid. Cannabis eased my cravings for alcohol and allowed me to start anew.

The idea for Viv Wine stemmed from my love of entertaining and socializing with friends. I realized that there are many people who, like me, choose to avoid alcohol but still enjoy the social aspect of sharing a beverage. I wanted to find a way to combine the taste and experience of drinking a fine wine with the benefits of cannabis, while avoiding the negative effects of alcohol. I had found my passion!

Bringing Viv Wine to the market has been a challenging and fulfilling experience. There have been many roadblocks and setbacks along the way, but I have found the strength to persevere and have risen to meet the challenges. I am grateful for the support of my partner and my (now-grown) kids, who fully believe in me and my vision.

My goal is to share a delicious beverage that delivers an elevated experience without the negative effects of alcohol, and to provide a way for those who choose not to consume alcohol to fully participate in social events without stigma. Cheers!

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